Inspiration, Information, Transformation

The overarching goal of Knockout Obesity is to empower children to overcome and prevent obesity by achieving healthy lifestyles through regular exercise and good nutrition. Knockout Obesity aims to achieve this goal by disseminating its program to as many CBO partner sites as possible, training staff and donating equipment and lesson plans so that the CBO can run the program independently. This will enable Knockout Obesity to reach as many children and communities as possible in an attempt to meaningfully address the childhood obesity epidemic. The specific outcomes that Knockout Obesity has identified include:

  • Increased knowledge of nutrition
  • Increased self-esteem
  • Improved attitudes toward physical activity
  • Decreased Body Mass Index (BMI)
  • Increased physical endurance
  • Increased capacity of CBOs to deliver age-appropriate physical activity

Target Population

Knockout Obesity partners with CBOs serving children ages 10-18 living in high-risk communities. Special emphasis is placed, when possible, on partnering with CBOs operating community centers in New York City Housing Authority (NYCHA) facilities, as children living in these communities face additional barriers to active lifestyles and positive youth development. Knockout Obesity launched its program at Grand Street Settlement’s Bushwick-Hylan Cornerstone Center, which is located within a NYCHA facility in Bushwick, Brooklyn.

The demographics for the children that Knockout Obesity served at the Bushwick-Hylan Cornerstone Center are reflective of the neighborhood at large: 50% male, 50% female; 53% African-American/Black, 47% Latino/Hispanic. Since its incorporation, Knockout Obesity has worked with community centers in Bushwick and Red Hook (Brooklyn) and the Lower East Side (Manhattan.) Each community faces challenges to positive youth development. Thirty-eight percent of children in Bushwick and Red Hook live in poverty– nearly double the citywide average of 23%. In the very crowded Lower East Side, there is only 0.7 acres of parkland for every 1,000 residents—severely limiting the open space where children can be active.